Life Factory Rebrands with a Confident and Human-Centered Identity
By
Abbey Bamford
A weekday bagel. Dependable, satisfying, no fuss.
Summary
Workplace well-being brand Life Factory undergoes a rebranding led by Gardiner Richardson to establish a confident and human-centered identity, distinct from the tech-heavy aesthetic prevalent in the industry. The new visual identity features a 'thumbs up' symbol aimed at standing out in the crowded health and well-being sector.
Key quotes
· 2 pulledThe rebrand aims to reposition Life Factory as a confident, compassionate alternative to the tech-heavy aesthetic dominating the sector, putting humanity back at the heart of workplace health.
With a mission to shift workplace health from tick-box to top priority, Life Factory's new brand now leads with optimism, clarity and care.
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