Jorge R. Gutierrez Addresses Criticism Over Joining Amazon's AI-Powered Animation Fund
By
Ray Flook
Baker's choice. Dense with flavour, light on filler.
Summary
Jorge R. Gutierrez, creator of The Book of Life, responded to backlash after joining Amazon's GenAI Creators' Fund — a joint venture between Amazon Web Services and Amazon MGM Studios that uses AI technology (Project Nara) to produce animated series for Prime Video. Gutierrez stated he is being "as cautious as possible" regarding the use of generative AI in his upcoming series Punky Duck. The announcement also included greenlit series from BuzzFeed Studios and creator Albie Hecht, sparking debate in the animation community about AI's role in creative production.
Key quotes
· 3 pulledI'm being as cautious as possible.
The GenAI Creators' Fund is a new joint venture between Amazon Web Services and Amazon MGM Studios.
Powered by Project Nara, the tech is described as Amazon MGM Studios
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