Jones Knowles Ritchie and D&AD Collaborate on New Identity Celebrating Creativity
By
Abbey Bamford
A good honest bake. Not flashy, but you'll finish the whole bagel.
Summary
Jones Knowles Ritchie (JKR) collaborates with D&AD to create a new identity celebrating creativity in motion, repositioning D&AD as a gravitational force in the creative industry.
Key quotes
· 2 pulledFew symbols hold the same weight in the creative industry as the D&AD Pencil.
Under the rallying cry 'Drawn to Create', the new identity positions D&AD not just as a judge of the industry's best work but as a gravitational force that pulls people into the craft, into the community, and into creativity itself.
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