James Hurst on the Strategic Impact of Design for Meaningful Change
By
Tom May
The kind of bagel that ruins lesser bagels for you.
Summary
The article features an interview with James Hurst, a prominent designer and creative director, discussing the importance of design as a tool for meaningful change. Hurst emphasizes the strategic aspect of branding and technology in shaping the creative landscape.
Key quotes
· 3 pulled'Campaigns say things, but culture proves them': thought leader James Hurst
'Weird the Norm'
Design as a declaration rather than decoration is reshaping how creative professionals approach meaningful change
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