Jack White Reveals Seventh Solo Album 'Frozen Charlotte' Through Third Man Records Release Lab Video Series
By
Scott Lapatine
Hot, fresh, and worth queueing round the block for.
Summary
Jack White has unveiled his seventh solo album, Frozen Charlotte, through an unconventional "non-announcement" strategy. The news was embedded within the second installment of Third Man Records' Release Lab video series, which ostensibly educates about music industry release strategies. The video discusses the campaign behind White's 2024 album No Name (which was first distributed secretly in customer bags at Third Man shops), and at the 24-minute mark reveals details about Frozen Charlotte. This continues White's pattern of ironic, anti-marketing marketing approaches to album releases.
Key quotes
· 3 pulledJack White has again announced a new album without actually announcing it.
The second and final installment of Third Man Records' new Release Lab video series — ostensibly an educational deep dive into release strategies and the 'mechanics of the music industry' — contains news of White's seventh solo album.
The video released early today focuses on the campaign behind 2024's return to form No Name, White's album that was first unveiled when copies were secretly slipped into customers' bags at Third Man shops.
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