Improving Press Coverage: Insights on Thinking Like a Journalist
By
Katy Cowan
Slow-proofed and worth the wait. Worth its weight in flour.
Summary
Understanding how journalists work can improve your chances of getting press coverage. Creative Boom receives numerous emails daily, with many missing the mark due to not speaking the right language or arriving at the right time.
Key quotes
· 3 pulledGetting press can feel like a mysterious game.
Once you understand how journalists work, everything starts to make a lot more sense.
Some emails miss the mark not because they weren't good enough, but because they didn't quite speak our language or simply didn't arrive at the right time.
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