Impact of Trump's Policies on Global Branding Strategies

Trump's re-election campaign and his promise to revive and extend trade tariffs have reignited global tensions around nationalism and protectionism.

In the wake of rising anti-American sentiment, especially in Europe, brands are becoming increasingly cautious about being perceived as 'too American'.

Matthew van der Valk, executive creative director at VLM, on why Trump's tariffs may be economic, but their cultural ripples are changing global branding.