Hybrid Design publishes first book exploring 25 years of curiosity-driven creative work
By
Abbey Bamford
Plain bagel done well. Pleasantly substantive.
Summary
After 25 years in the design industry, San Francisco-based Hybrid Design has published its first book, "Hybrid: Curiosity in All Things." The 650-page volume offers a reflective behind-the-scenes look at how curiosity, collecting habits, and cultural awareness have shaped the studio's work across branding, packaging, environments, publishing, and product design. Rather than a typical greatest-hits portfolio, the book focuses on the studio's thinking process and culture-led design philosophy.
Key quotes
· 3 pulledHybrid: Curiosity in All Things is the studio's first book and offers a behind-the-scenes look at how curiosity, collecting, and cultural awareness have driven Hybrid's work
Rather than presenting itself as a greatest-hits portfolio, the book aims to be more reflective, blending project case studies with the thinking behind them
Hybrid distils 25 years of curiosity, craft and cultural obsession into debut book
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