How creatives can protect their mental health from Instagram's algorithm
By
Tom May
Pure flour-power. Hearty enough to carry you through lunch.
Summary
An agony aunt-style article addressing creative professionals struggling with Instagram's algorithm reducing their content visibility. The piece offers practical advice on protecting mental wellbeing while using the platform, including diversifying income streams, separating self-worth from engagement metrics, and treating Instagram as just one tool rather than the sole measure of creative success. It draws on community responses and expert perspectives to help creatives navigate the emotional toll of feeling invisible on a platform designed for visibility.
Key quotes
· 3 pulledI'm trying to stay positive, but Instagram is wrecking my head. I have a fairly decent number of followers. But hardly anyone sees my work. I know it's the algorithm, but it still feels personal.
It's making me doubt my talent and my future. How do you stay sane when the platform that's meant to help you makes you feel invisible?
When we asked our community this question on—pretty obviously—Instagram, the responses poured in immediately.
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