California launches DROP website letting residents block hundreds of data brokers from selling personal data
By
By Colin Lecher and Miles Hilton
Slow-proofed and worth the wait. Worth its weight in flour.
Summary
The California Privacy Protection Agency launched the Delete Request and Opt-out Platform (DROP) in 2026, a tool mandated by the 2023 Delete Act. It allows California residents to submit a single request to hundreds of data brokers to delete their personal information and stop its sale. The article explains how DROP works, who qualifies, what data brokers are covered, and the broader implications for consumer privacy rights in California.
Key quotes
· 3 pulledThe system, known as the Delete Request and Opt-out Platform, or DROP, has been in the works for years, mandated by a 2023 law known as the Delete Act.
California residents can use to make data brokers delete and stop selling their personal information.
The California Privacy Protection Agency kicked off 2026 by launching a tool that state residents can use to make data brokers delete and stop selling their personal information.
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