How a Founder's Pivot to Café Workspace Reservations Unlocked Startup Growth
By
walterbell
The bagel they save for the regulars. Don't skim, savour.
Summary
Julia Vidal, co-founder of Badge, identified a problem faced by remote workers: finding laptop-friendly workspaces in cafés. She developed a prototype using Google Maps to curate such locations, testing the demand for a service that allows reservations of café workspaces with a minimum spend. This pivot helped unlock traction for her startup.
Key quotes
· 3 pulledJulia Vidal, co-founder of Badge, began with a simple problem: remote workers often roam the city searching for a workplace that won’t shoo them away.
What if partnered cafés allowed the reservation of a laptop spot, but just with a minimum spend, so everybody is happy?
Julia handcrafted this map with hand-curated laptop-friendly places to test whether more people shared that pain.
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