Former Coach Cashes Out 401(k) to Launch Gamified Basketball Franchise Earning $20M+ Annually
By
Sherin Shibu
Summary
Craig Moody, a former basketball coach, cashed out his 401(k) in 2012 to launch Shoot 36, a gamified sports franchise that blends video game mechanics with physical basketball training. Inspired by his son's preference for video games over outdoor play, Moody created a gym experience that channels competitive gaming spirit into real-world sports. The franchise has grown to generate over $20 million in annual revenue.
Source
bskyFormer Coach Cashes Out 401(k) to Launch Gamified Basketball Franchise Earning $20M+ Annuallybit.lyKey quotes
· 3 pulledIf I could create a gym like a video game, I think we'd have it made.
Craig Moody still remembers the afternoon that planted the seed for his business.
Drawing on two decades as a high school and college basketball coach, Moody cashed out his 401(k) to launch Shoot 36
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