Google launches $99 Fitbit Air screenless tracker and rebrands Fitbit app as Google Health
By
Victoria Song
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
Google announces the $99 Fitbit Air, a screenless fitness tracker that resembles the Whoop band, alongside a rebrand of the Fitbit app to Google Health and the public rollout of its AI Health Coach. The article traces Fitbit's evolution from its early clip-on pedometer days (like the Fitbit One from 2012) to its current smartwatch focus, and positions the Fitbit Air as a return to simpler, more affordable fitness tracking. The author initially dismisses it as a Whoop dupe but changes their mind after learning more about the device's features and Google's broader health strategy.
Key quotes
· 3 pulledIt's a Whoop dupe. That was my first thought when I saw the new $99 Google Fitbit Air.
The Air is sort of like the OG Fitbits that Whoop then duped once Fitbit went all in on smartwatches.
Think back to 2012, when the Fitbit One could clip to your pants, be turned into a pendant, or dangle from a keychain.
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