Google phases out standalone Display Ads, merges GDN into Demand Gen by 2027
By
Luis Rijo
Summary
Google is retiring standalone Display Ads campaigns and folding the Google Display Network (GDN) into Demand Gen as a unified visual advertising platform. The transition includes a phased migration tool rolling out in June 2026, with full completion expected by 2027. This marks a significant shift in how advertisers manage visual ad campaigns across Google's network of 2 million+ sites, videos, and apps.
Source
bskyGoogle phases out standalone Display Ads, merges GDN into Demand Gen by 2027ppc.landKey quotes
· 3 pulledGoogle last month confirmed that standalone Display Ads campaigns are being retired, with the Google Display Network folded into Demand Gen as the new unified home for visual advertising across more than 2 million sites, videos and apps.
A phased migration tool is now rolling out, and the full transition is expected to complete by 2027.
The announcement, published on May 26, 2026 on the Google Ads and Commerce Blog, marks the end of Google Display Ads as a standalone campaign type.
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