Google tests healthcare ads in AI Mode for US English-language queries
By
Luis Rijo
Baker's choice. Dense with flavour, light on filler.
Summary
Google is running a small test of ads inside AI Mode for the healthcare vertical, limited to the US and English-language queries. This marks a significant policy shift, as healthcare ads were previously blocked from appearing within AI-generated search surfaces since Google began monetizing those placements in 2024. The confirmation came from Ginny Marvin, Ads Product Liaison at Google, via a LinkedIn comment exchange during Google Marketing Live 2026. Eligible ad formats include PMax, AI Max, Shopping, and broad match.
Key quotes
· 3 pulledGoogle last week confirmed it is running a small test of ads inside AI Mode for the healthcare vertical, limited to the United States and English-language queries
A notable shift for a category that has been explicitly blocked from appearing within AI-generated search surfaces since the company first began monetising those placements in 2024
The confirmation came from Ginny Marvin, Ads Product Liaison at Google, in a LinkedIn comment exchange that took place during Google Marketing Live 2026
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