gomi launches repairable 'Forever Phone Case' to combat throwaway accessories industry
By
Abbey Bamford
Right out the toaster. Reliable, with some real depth.
Summary
Brighton-based design studio gomi has launched the 'Forever Phone Case' as a protest against the £25bn throwaway phone accessories industry. The fully circular cases are designed and made in Brighton, built to be repaired and upgraded for life. Globally, an estimated 50 million kilos of phone cases are discarded annually with almost none recycled, highlighting an industry built on fast replacement cycles and non-recyclable materials.
Key quotes
· 3 pulledYou wouldn't think that the humble phone case would invite much scrutiny, since they're cheap, ubiquitous, and can usually be replaced without a second thought.
Brighton-based design studio gomi is calling time on the throwaway culture surrounding phone accessories with the launch of its new Forever Phone Case, positioned as both a protest and a consumer upgrade.
Globally, an estimated 50 million kilos of phone cases are discarded every year, with almost none recycled.
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