Giorgia Lupi on Storytelling Through Data and Design
By
Chater Paul Jordan
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Summary
Giorgia Lupi, a Pentagram partner and Dezeen Awards 2025 judge, discusses her approach to using storytelling to reveal the personal, emotional, and cultural dimensions behind data. With a background in architecture, Lupi focuses on information and mapping systems to represent complex narratives in urban and architectural contexts. The article highlights five projects that exemplify her work.
Key quotes
· 3 pulledData is always a 'fragment of a story' says information designer Giorgia Lupi.
Lupi uses storytelling to uncover the personal, emotional and cultural layers behind the data.
Her practice focuses on information and mapping systems to represent 'complex narratives within urban and architectural contexts.'
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