'The Mandalorian and Grogu' Opens to $100 Million, Matching 'Solo' as Families Drive Box Office
By
Brian Welk
The kind of bagel that ruins lesser bagels for you.
Summary
The Mandalorian and Grogu opened with an estimated $81 million weekend and $100 million domestic over the 4-day Memorial Day holiday, roughly on par with Solo: A Star Wars Story ($84 million) from 2018. While not the lowest Star Wars opening ever, the box office performance is being driven primarily by families rather than fanboys, reflecting a shift in audience demographics for the franchise. The article analyzes how this compares to previous Star Wars films and what it means for the franchise's theatrical future.
Key quotes
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It's roughly on par with the $84 million opening of 'Solo' from 2018, the largely forgettable Han Solo prequel film
The box office is being driven by families, not fanboys
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