Prime Day deals analysis: TVs and fitness tech are bargains, but many other products are not at their lowest prices

Neil Shaw

2h ago· 3 min readenNews

Summary

Analysis from retail consultancy Gekko reveals that while Amazon Prime Day offers the best deals on televisions and smart fitness devices, many other technology products reach their lowest prices at different times of the year. The research, covering hundreds of consumer tech products across the UK's five biggest retailers in 2025, advises shoppers to understand seasonal discount patterns to avoid overpaying. Buying the wrong products during Prime Day could leave consumers out of pocket.

Source

bskyPrime Day deals analysis: TVs and fitness tech are bargains, but many other products are not at their lowest pricesmylondon.news

Key quotes

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Research from retail consultancy Gekko found that whilst summer Prime day is the best sales event for televisions and smart fitness devices, other technology products drop to their lowest prices at different times of the year.

The analysis of hundreds of consumer technology products sold across the UK's five biggest retailers during 2025 found that shoppers who understand when different categories are discounted will make the m

Millions of shoppers are expected to be hunting for bargains during this week's Amazon Prime Day sales, but buying the wrong products could see consumers out of pocket.

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You will find bargains on TVs and fitness tech but some other items will not be at their lowest prices