Estrid Launches Body Confidence Brand Activation in Ibiza with OMSE Design Studio
By
Katy Cowan
Toasted just enough. A reliable bake, gently seasoned.
Summary
Swedish razor brand Estrid partnered with London design studio OMSE to create a week-long brand activation in Ibiza called 'Realm' - a fictional club experience at The Standard's Casa Privada. The activation featured bold graphics, custom merchandise, and curated events focused on celebrating body confidence and self-expression rather than traditional product marketing. The initiative reflects Estrid's mission to build community around body positivity and challenge airbrushed beauty ideals.
Key quotes
· 4 pulledSwedish razor brand Estrid has always done things differently
Built on a mission of body confidence for all (praise be), it has grown a fiercely loyal community that champions self-expression over airbrushed ideals
So when it came to its summer brand activation, a standard product launch was never going to be on the cards
a sun-drenched takeover at The Standard's Casa Privada saw Estrid and OMSE build a fictional club complete with bold graphics, custom merch and curated events
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