DuckDuckGo launches browser extensions for AI-free search as traffic grows
By
Sarah Perez
Crisp on the outside, thoughtful on the inside. A keeper.
Summary
DuckDuckGo is capitalizing on growing anti-AI sentiment by launching browser extensions for Chrome and Firefox that let users set its AI-free search experience (noai.duckduckgo.com) as their default search engine. The extensions direct users to a search page with no AI-assisted answers, chat prompts, or AI-generated images in results. This move comes as DuckDuckGo's traffic continues to climb, positioning the privacy-focused search engine as an alternative to AI-heavy search experiences from competitors like Google and Bing.
Key quotes
· 3 pulledOnce enabled, users will be directed to DuckDuckGo's AI-free search page, where there are no AI-assisted answers, no chat prompts, and fewer AI images in the search results, the company claims.
As its traffic continues to climb, alternative search engine DuckDuckGo is leaning into anti-AI sentiment with the launch of new browser extensions.
The extensions are currently available for Chrome and Firefox users.
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