DuckDuckGo launches 'no AI' browser extensions as traffic grows on its AI-free search engine
By
Sarah Perez
Sesame, salt, and substance. A flagship bake.
Summary
DuckDuckGo is capitalizing on anti-AI sentiment by launching browser extensions for Chrome and Firefox that let users set its AI-free search experience (noai.duckduckgo.com) as their default search engine. The no-AI search page eliminates AI-assisted answers, chat prompts, and reduces AI-generated images in results. This move comes as DuckDuckGo's traffic continues to grow, positioning the company as a privacy-focused alternative to AI-heavy search engines.
Key quotes
· 3 pulledOnce enabled, users will be directed to DuckDuckGo's AI-free search page, where there are no AI-assisted answers, no chat prompts, and fewer AI images in the search results, the company claims.
As its traffic continues to climb, alternative search engine DuckDuckGo is leaning into anti-AI sentiment with the launch of new browser extensions.
The extensions are currently available for Chrome and Firefox users.
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