Director Ilanna Barkusky's 35mm Film Approach Creates Standout Whiny Baby Wine Commercial
By
Tom May
Sesame, salt, and substance. A flagship bake.
Summary
Director Ilanna Barkusky created a standout 90-second commercial 'Don't Stay Bottled Up' for wine company Whiny Baby, using 35mm film and nostalgic filmmaking techniques combined with modern irony. The article explores how she succeeded in creating compelling branded content in an era where audiences scroll past ads quickly but still crave authentic storytelling.
Key quotes
· 4 pulledWorking in branded content has never been tougher. Audiences scroll past your carefully crafted promos in milliseconds, yet crave authentic storytelling that feels genuine.
For director Ilanna Barkusky, the need to create compelling branded content for wine company Whiny Baby became an opportunity to explore nostalgic filmmaking techniques.
Shot on 35mm film, and combining period details with a light and ironic modern sensibility, the 90-second spot 'Don't Stay Bottled Up' truly stands out from the crowd.
But while some shrink from that challenge, others run headlong into it with ideas and enthusiasm.
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