Direct Line Launches Bold New Campaign 'That's How It's Done'
By
Katy Cowan
Plain bagel done well. Pleasantly substantive.
Summary
Direct Line, a well-known insurance brand, has launched a new campaign titled 'That's How It's Done' to reposition itself as a provider of hassle-free, efficient service. Developed by creative agency VCCP, the campaign is bold, humorous, and straightforward, marking a fresh chapter for the brand as it celebrates its 40th anniversary. The campaign includes playful elements like films, a talking pony, and nods to its legacy.
Key quotes
· 3 pulledHow would life feel if everything just... worked?
Celebrating its 40th year, the iconic insurance brand is having a bit of a glow-up, repositioning itself as the go-to for speedy, hassle-free service.
It's the first major campaign from VCCP since winning the account late last year, and it aims to cement Direct Line back where it belongs: front and centre.
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