Michael Freimuth launches new creative studio Rudy after winding down Franklyn
By
Tom May
Slow-proofed and worth the wait. Worth its weight in flour.
Summary
Graphic designer Michael Freimuth, co-founder of award-winning Brooklyn studio Franklyn, is winding down that studio to launch a new creative venture called Rudy. Named after his son, the new studio aims to be lighter, weirder, and more intentionally focused on the intersection of culture and commerce. Freimuth discusses what he learned building Franklyn, why he's starting fresh, and how collaboration and play remain central to his creative philosophy.
Key quotes
· 3 pulledNow, Michael is building a new studio, which he describes as lighter, weirder, and more intentionally focused on the intersection of cultural and commercial.
When we interviewed graphic designer and studio head Michael Freimuth for the Creative Boom Podcast back in 2021, collaboration and play were at the heart of everything he discussed.
The award-winning creative director discusses why he's starting something fresh, what he learned building Franklyn, and why the new studio is named after his son.
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