DeepIntent announces three point-of-care advertising partnerships including Lane4.io, OptimizeRx, and epocrates
By
Luis Rijo
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
DeepIntent has announced three point-of-care advertising partnerships with Lane4.io, OptimizeRx, and epocrates, marking a significant push to integrate electronic health record (EHR) and point-of-care advertising inventory into standard programmatic omnichannel healthcare campaigns. The Lane4.io deal, announced May 28, 2026, completes a set of integrations that aim to make healthcare advertising more accessible within programmatic workflows, representing a major escalation in the company's strategy.
Key quotes
· 3 pulledThe Lane4.io agreement, announced May 28, 2026, follows integrations with OptimizeRx and epocrates that were announced in the days prior.
Taken together, the moves mark a significant escalation in the company's effort to make point-of-care inventory accessible within standard programmatic workflows.
The partnerships are not incremental.
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