HBO Max Germany's Anke Greifeneder on Commissioning Local Originals and Finding the Next Generation of German Talent
By
Max Goldbart
Slow-proofed and worth the wait. Worth its weight in flour.
Summary
Anke Greifeneder, HBO Max Germany's boss, discusses her mission to commission original German productions for HBO, seeking out the next generation of local talent akin to Lena Dunham or Richard Gadd. With a career built on launching American networks and streamers in Germany, she aims to produce content that becomes "the talk of the town" and challenges the status quo in German television.
Key quotes
· 3 pulledI try to produce things that have the potential to be the talk of the town.
I try to produce things that have the potential to be the talk of the town.
I try to produce things that have the potential to be the talk of the town.
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