Jack Bobo: Trust and Language, Not Technology, Are the Biggest Barriers to Food System Change
A respectable bake. You'd come back tomorrow for another.
Summary
Food futurist Jack Bobo argues that transforming the food system is primarily a social challenge, not a technical one. The biggest obstacles are trust and the language used in communication, as people hold deeply ingrained beliefs that can stall change even when solutions seem feasible on paper.
Key quotes
· 4 pulledWe often assume that transforming the food system is mainly a technical challenge that can be addressed by finding the right innovation, setting the right target, or measuring the right metric.
Yet change that looks entirely feasible on paper stalls again and again.
Jack Bobo argues that the hardest problem in our food system is not technical but social. It comes down to trust, and the language we use to talk to one another.
People bring deeply held and oft...
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