D&AD New Blood 2025: Celebrating Emerging Creatives and Innovative Ideas
By
Abbey Bamford
10mo ago· 5 min readenNews
65/100
Toasty
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Lightly browned and well buttered. A solid pick from the rack.
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Summary
The D&AD New Blood Awards showcase emerging creative talent with innovative ideas that challenge and inspire. The 2025 winners demonstrated ingenuity and sharp thinking in response to real-world briefs from top brands.
Key quotes
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A total of 184 Pencils were awarded this year across White, Black, Yellow, Graphite and Wood levels, honouring standout responses to 18 real-world briefs set by top brands, including Google Cloud, Depop, HSBC, Xbox, Monotype and Gif
From typography campaigns for climate refugees to soap that fosters body autonomy, this year's D&AD New Blood winners prove there's no shortage of fresh thinking or ambition among tomorrow's ta...
