Cult Kits Launches 'The Shirt Matters' Campaign with VCCP and Girl&Bear
By
Abbey Bamford
Plain bagel done well. Pleasantly substantive.
Summary
Cult Kits launches debut campaign 'The Shirt Matters' with VCCP and Girl&Bear, introducing a new brand platform and creative campaign focusing on vintage football shirts.
Key quotes
· 2 pulledTeaming up with VCCP Blue and content studio Girl&Bear, the brand has unveiled The Shirt Matters, a new brand platform and creative campaign that challenges how we think about the humble football jersey.
Launched globally across YouTube, Instagram, and TikTok, the campaign targets adults who love football, as well as those who see the vintage football shirt curator celebrates its first brand platform with a cinematic, tongue-in-cheek film that places shirts at the heart of culture, not just the pitch.
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