Critical Analysis of Apple's September 9 Product Announcements and Company Direction
By
mgrayson
The bagel they save for the regulars. Don't skim, savour.
Summary
The author expresses growing frustration and disillusionment with Apple's product announcements, particularly the September 9 'Awe Dropping' event. After initially writing over 2,000 words that became too angry and rant-like, they started fresh to provide a more measured critique. The piece reflects on Apple's perceived loss of alignment and innovation, covering reactions to the new iPhone lineup, AirPods Pro, and Apple Watches.
Key quotes
· 3 pulledI grew increasingly angry and exasperated, and that made the article become too meandering and rant-like
I'm becoming less and less inclined to talk about Apple, because it's a company that I feel has lost its alignment
This, of course, is about Awe dropping, Apple's September 9 event, where they presented the new iPhone lineup, the new AirPods Pro, and the new Apple Watches
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