Creative Agencies Adopt Air Platform That Augments Rather Than Replaces Design Teams
By
Tom May
Hand-rolled, kettle-boiled, baked to perfection. Worth every minute at the bakery.
Summary
The article discusses how creative agencies are adopting Air, a creative operations platform that takes a different approach to AI than most tools. While many AI companies position themselves as replacements for creative professionals, Air focuses on augmenting and supporting creative teams rather than replacing them. The platform recently took out a full-page ad in the New York Times to emphasize this philosophy, arguing that platforms wanting to replace creative teams are selling something unnecessary. The article contrasts Air's approach with the broader trend of AI tools threatening creative jobs.
Key quotes
· 3 pulledEvery AI company approaches creatives the wrong way
Any platform that wants to replace your creative team is selling something you don't need
While most AI tools are declaring war on creative jobs, one platform is taking the opposite approach
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