Coca-Cola celebrates 125 years in Britain with campaign honoring corner shop owners
By
Abbey Bamford
A bagel you'd recommend to a friend without hedging.
Summary
Coca-Cola is celebrating its 125th anniversary in Great Britain with a campaign called 'The Bosses' that highlights corner shop owners across the country. The campaign features portrait photography by Serena Brown and six short documentary films by Ross Bolidai of Earthling Films, showcasing the stories of independent retailers who serve as community pillars. The initiative aims to recognize these often-overlooked cultural figures who keep local communities running.
Key quotes
· 3 pulledCoca-Cola is marking 125 years in Great Britain with a campaign that shines a spotlight on corner shop owners, who keep communities ticking and are arguably some of the country's most overlooked cultural figures
Titled The Bosses, the campaign brings together a series of portraits by photographer Serena Brown and six short documentary films directed by Ross Bolidai of Earthling Films
Together, they tell the stories of six independent retailers across Britain, blending everyday familiarity with moments of resilience, grief, heritage, and joy
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