Brussels Airlines Rebranding by WeWantMore Emphasizes Warmth and Refinement
By
Abbey Bamford
A weekday bagel. Dependable, satisfying, no fuss.
Summary
Brussels Airlines undergoes a rebranding with a focus on internal transformation to enhance the brand's essence of warmth and refinement, in collaboration with WeWantMore. The rebranding maintains the logo, colors, and name while introducing subtle changes to create a more personal and Belgian identity.
Key quotes
· 2 pulledThe result is a brand that finally feels like the airline it has always claimed to be: warm, refined, personal, and unmistakably Belgian.
With a renewed identity rooted in warmth, hospitality and human connection, Brussels Airlines and design studio WeWantMore have built a brand that feels less like a corporate carrier and more like...
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