Boston Beer Company and Thirst Launch Just Hard Squeezed: A Fresh Take on Hard Juice
By
Abbey Bamford
10mo ago· 4 min readenNews
65/100
Toasty
Bagelometer↗
Plain bagel done well. Pleasantly substantive.
Score65TypenewsSentimentpositive
Summary
Boston Beer Company and design studio Thirst have introduced Just Hard Squeezed, a hard juice that stands out in the RTD beverage market with its focus on big flavor, real fruit, and a vibrant brand identity.
With Boston Beer Company's latest release, design agency Thirst has peeled back the noise to create a punchy, pulpy identity for a hard juice brand that invites drinkers to 'squeeze the most out of...
