サントリー、渋谷で30秒間トッピング押し放題の油そば屋を3日間限定オープン
By
日本経済新聞社
Crisp on the outside, thoughtful on the inside. A keeper.
Summary
サントリービバレッジ&フードが「中華そば 高野」監修の油そば屋「食券無双油そば 黒烏龍茶亭」を渋谷で3日間限定(5月29日〜31日)で営業。価格2500円で、全24種類のトッピングを30秒間押し放題で選べる食券機を設置。定番のソースや総菜に加え、冷凍イチゴやはちみつ、クリームチーズなどの甘いトッピングも用意。食後の血中中性脂肪上昇を抑える「サントリー黒烏龍茶OTPP」を提供し、20〜30代をターゲットに黒烏龍茶をこってりした食事に合う飲料としてアピールする。
Key quotes
· 4 pulled全24種類のトッピングを30秒間押し放題で選べる食券機を設置した
定番のソースや総菜に加えて、冷凍イチゴやはちみつ、クリームチーズなど甘みのあるトッピングも用意した
食後の血中中性脂肪の上昇を抑えるとうたう「サントリー黒烏龍茶OTPP」(350ミリリットル)を提供する
20〜30代を主なターゲットに、黒烏龍茶をこってりとした食事に合う飲料としてアピールする
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