Banijay Rights Licenses 'Let's Play Ball' Format to Canadian Streamer Crave
By
Max Goldbart
Crusty in the right places. Worth the chew.
Summary
Banijay Rights has secured its first international deal for the physical comedy gameshow 'Let's Play Ball,' licensing the format to Canadian streamer Crave (known for 'Heated Rivalry'). The French Canadian version, produced by Sphere Media, will feature celebrities pushing giant balls across diverse terrains in and around Montreal. The show originated on YouTube before being scaled up by EndemolShine Nederland.
Key quotes
· 4 pulledBanijay Rights has struck its first international deal for buzzy physical comedy gameshow Let's Play Ball.
Heated Rivalry streamer Crave has picked up the format for French Canada and will make a bumper 10 x 60-minute version of the show that sees celebrities push giant balls across various terrains.
Produced by Sphere Media, the Canadian version will travel across Montreal, from narrow city streets and open countryside to flowing rivers.
Let's Play Ball, a former Deadline Global Breakout, started life on YouTube before being scaled up by EndemolShine Nederland.
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