Zee Entertainment Launches Unite8 Sports Channels in India, Pursues FIFA World Cup Rights
By
Naman Ramachandran
Crackles when you bite it. Shows the baker did the work.
Summary
Zee Entertainment Enterprises has launched four new linear sports channels under the Unite8 Sports brand in India, offering content in Hindi and English across sports like soccer, cricket, kabaddi, badminton, wrestling, and combat sports. The company has also confirmed it is in discussions with FIFA regarding broadcast and streaming rights for the 2026 soccer World Cup in India, with the tournament scheduled to begin June 11, 2026.
Key quotes
· 3 pulledIndia's Zee Entertainment Enterprises has unveiled a four-channel linear sports portfolio under the Unite8 Sports banner
confirmed it is in discussions with FIFA over broadcast and streaming rights to the 2026 soccer World Cup for India
The channels will carry soccer, cricket, kabaddi, badminton, wrestling and combat sports including boxing, among other disciplines
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