Audi and Zaha Hadid Architects unveil 'Origin' pavilion at Milan Design Week
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Dezeen staff
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Summary
Audi has unveiled an architectural installation called 'Origin' created in collaboration with Zaha Hadid Architects at Milan Design Week. The installation serves as a conceptual portal representing Audi's brand future, embodying the values of clarity, emotion, and intelligence. The pavilion features a dynamic, fluid design with a reflective surface that creates an immersive experience for visitors, showcasing the intersection of automotive design and architectural innovation.
Key quotes
· 3 pulledan architectural gesture that conceptually represents the portal to Audi's brand future
Named Origin, the installation takes the values of clarity, emotion and intelligence as its
Car brand Audi has unveiled an installation created with Zaha Hadid Architects at Milan design week
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