South London run club SIN launches with Among Equals brand identity to address women's safety concerns
By
Abbey Bamford
Right out the toaster. Reliable, with some real depth.
Summary
A new South London run club called SIN (Strength in Numbers) is reclaiming public space for female runners, supported by a brand identity designed by female-founded agency Among Equals. The club addresses alarming statistics: 93% of women runners feel concerned for their safety, and over two-thirds report harassment or abuse. The unapologetic, sacred-toned visual identity challenges the culture of fear that shapes women's running experiences.
Key quotes
· 3 pulledMore than 50 million women across the UK, Europe and the US identify as runners, yet 93% say they feel concerned for their safety every time they step outside.
Two-thirds report harassment or abuse.
The club's unapologetic, sacred-toned identity, designed by Among Equals, challenges the culture of fear that still shapes women's running.
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