Ambientec's New Brand Vision Focuses on Emotional Connection to Light
By
Dezeen staff
A baker's-dozen of insight crammed into one ring.
Summary
Ambientec launches a new brand vision emphasizing the emotional connection to light through the slogan 'Emotion is Mobile'. The brand focuses on balancing design, light, and mobility to evoke powerful emotions and enhance user experiences with portable lighting products.
Key quotes
· 3 pulled"balancing the emotional power of design and light with the freedom of mobility"
"designing with light can evoke powerful emotions and influence how people perceive a space"
"engaging the senses, giving users more freedom to experiment with light"
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