Aardman Creates Claymation Pension Campaign for Nest
By
Garrick Webster
Warm and crisp on the edges. A bagel with a bit of bite.
Summary
Aardman Animation Studios has created two 30-second claymation advertisements for Nest, the UK's largest workplace pension provider, to make pensions more accessible and engaging for British workers. The campaign features Aardman's signature character design and humor, set in a giant tree with various bird species, aiming to demystify the intimidating subject of pensions through entertaining animation.
Key quotes
· 3 pulledPensions. They're an intimidating subject for many British workers, but they are crucial to everyone's financial future.
That's why the country's biggest workplace pension provider, Nest, turned to one of Britain's top animation houses – Aardman – to animate a new campaign that engages people with their pensions.
The two 30-second spots have just launched, and they're exquisite viewing for anyone who loves Aardman and its classic claymation techniques – not to mention the studio's trademark character design and humour.
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