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Corporate AI-First Mandates: How CEOs Are Making AI Proficiency a Baseline Expectation

The article documents the emergence of 'AI-first memos' as a corporate trend, starting with Shopify CEO Tobi Lutke's April 2025 internal memo that made AI usage a baseline expectation for all employees. The memo required teams to justify why AI couldn't do a job before requesting headcount, integrated AI proficiency into performance reviews, and emphasized A