Peacock deepens bundling strategy with Starz add-on at $11.99 per month

Peacock is adding Starz as a premium add-on subscription available directly within its app, a move that brings the two entertainment-focused streaming services together under a single billing arrangement. The new option, priced at $11.99 per month, is open to Peacock users on select, premium, and premium plus tiers, and grants access to Starz's library of original series and films. "a deal between two pure entertainment companies, a less common configuration in a streaming sector dominated by tech-giant bundles." The partnership stands out, as Deadline noted, because it is a bundling deal between two traditional media companies rather than a package orchestrated by a large technology platform. Peacock already had a similar add-on arrangement with Hallmark, though that deal expired in 2025, and it also maintains a bundling partnership with Apple. "continuing the trend of bundling among streaming platforms." The Hollywood Reporter highlighted that the move continues the wider industry push toward bundling, as streaming services look to reduce churn and increase customer value. For Peacock subscribers, the add-on brings popular Starz franchises including Outlander and Power, giving them access to a deeper catalog without leaving the Peacock interface. The deal reflects a broader shift in the streaming landscape as companies seek to offer more flexible, a la carte options alongside traditional all-in-one subscriptions. By integrating Starz, Peacock adds a premium channel that has long been a staple of cable packages, now available as a direct add-on within the app.

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