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Benedict Evans analyzes OpenAI's strategic challenges, arguing that despite its large user base, the company lacks unique technology, strong competitive advantages, or clear network effects. The article examines four fundamental questions facing OpenAI: its lack of durable compet
The article argues that traditional SEO is becoming obsolete as AI assistants like ChatGPT increasingly influence consumer decisions. It suggests businesses should focus on becoming the products cited by AI systems rather than optimizing for search engines. The piece discusses ho
