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WPP Media retains Reckitt India's integrated media mandate

WPP Media retains Reckitt India's integrated media mandate

AAAI at 80: Industry body marks milestone with focus on legacy and future

AAAI at 80: Industry body marks milestone with focus on legacy and future

How client–agency relationship still existing, just without trust

How client–agency relationship still existing, just without trust

WPP wins global creative mandate for Henkel, expands integrated partnership

WPP wins global creative mandate for Henkel, expands integrated partnership

Omnicom expands integrated client model, highlights adoption across major global accounts

Omnicom expands integrated client model, highlights adoption across major global accounts

Omnicom leans into principal media buying as AI reshapes the economics of advertising

Omnicom leans into principal media buying as AI reshapes the economics of advertising

Omnicom says it has merged or sunset over 20 agency brands; targets $3.2 bn portfolio exits post IPG integration

Omnicom says it has merged or sunset over 20 agency brands; targets $3.2 bn portfolio exits post IPG integration

Omnicom says agent-to-agent AI framework has executed live media buys; aims to shorten ad supply chain

Omnicom says agent-to-agent AI framework has executed live media buys; aims to shorten ad supply chain

Inside Omnicom’s bet on “agentic” media: cutting out the middle and rewriting how ads are bought

Inside Omnicom’s bet on “agentic” media: cutting out the middle and rewriting how ads are bought

Omnicom’s John Wren: “Our strong Q1 reflects successful integration of Interpublic”

Omnicom’s John Wren: “Our strong Q1 reflects successful integration of Interpublic”

Omnicom expands AI-led Omni platform across organisation; targets $900 mn cost synergies in 2026

Omnicom expands AI-led Omni platform across organisation; targets $900 mn cost synergies in 2026

WPP restructuring to intensify under ‘Elevate 28’ plan

WPP restructuring to intensify under ‘Elevate 28’ plan

WPP downplays tensions with The Trade Desk, emphasizes ‘transparency’ in media buying

WPP downplays tensions with The Trade Desk, emphasizes ‘transparency’ in media buying

Omnicom Q1 revenue jumps to $6.2 billion on IPG deal; adjusted EBITA up 69.5%

Omnicom Q1 revenue jumps to $6.2 billion on IPG deal; adjusted EBITA up 69.5%

Havas Media wins Matrimony.com mandate as South India expansion gains pace

Havas Media wins Matrimony.com mandate as South India expansion gains pace

RK Swamy says client spending intact despite delays, steps up capability investments

RK Swamy says client spending intact despite delays, steps up capability investments

Tribes announces strategic investment in DGTOOHL, a Mobiyoung product

Tribes announces strategic investment in DGTOOHL, a Mobiyoung product

Unilever appoints SAMY to lead global influencer strategy for foods business

Unilever appoints SAMY to lead global influencer strategy for foods business

WPP taps Google’s Earth AI to bring marketing closer to the real world

WPP taps Google’s Earth AI to bring marketing closer to the real world

AAAI’s inclusivity push: Opening the doors or redrawing the room?

AAAI’s inclusivity push: Opening the doors or redrawing the room?