How Amazon quietly powers shipping for many independent online retailers
By
Yuanyuan Cui, Patrick van Esch
2d ago· 7 min readenInsight
100/100
Golden Brown
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The bagel they save for the regulars. Don't skim, savour.
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Summary
This article examines how many online shoppers who buy from independent small retailers on platforms like Etsy are unaware that their orders are often fulfilled and shipped by Amazon through its logistics network. It explores Amazon's growing dominance in e-commerce logistics, the hidden infrastructure behind independent storefronts, and the challenges small retailers face in trying to avoid reliance on Amazon's fulfillment services. The piece highlights the tension between supporting small businesses and the practical realities of Amazon's logistical power.
Key quotes
· 3 pulledYou did the right thing this morning.
Many online shoppers who order from independent small retailers have no idea who ships their goods.
Instead of the one-click default to your laptop's last opened tab, you opened Etsy and bought a ceramic mug from a maker you'd
Many online shoppers who order from independent small retailers have no idea who ships their goods.
