YouTube Launches AI Likeness Detection Tool to Combat Creator Deepfakes
By
Stevie Bonifield
Crispy enough to crunch, soft enough to enjoy. A good bake.
Summary
YouTube is launching a new AI-powered 'likeness detection' tool for creators in its Partner Program to identify and report unauthorized deepfakes using their likeness. The tool allows verified creators to review flagged videos in YouTube Studio and submit removal requests for AI-generated content that misuses their image. The feature is being rolled out gradually, with the first wave of eligible creators notified via email.
Key quotes
· 4 pulledStarting today, creators in YouTube's Partner Program are getting access to a new AI detection feature that will allow them to find and report unauthorized uploads using their likeness.
After verifying their identity, creators can review flagged videos in the Content Detection tab on YouTube Studio.
If a video looks like unauthorized, AI-generated content, creators can submit a request for it to be removed.
The first wave of eligible creators was notified via email this morning, and the feature will roll out to more creators over the next few months.
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