YouTube Expands AI Deepfake Detection to Hollywood Celebrities
By
Mia Sato
Baker's choice. Dense with flavour, light on filler.
Summary
YouTube is expanding its AI deepfake monitoring feature to Hollywood celebrities, allowing them to track and request removal of AI-generated content featuring their likeness. The platform's likeness detection feature scans YouTube for AI deepfake content and flags it for enrolled public figures. Celebrities can monitor AI content of themselves and submit removal requests, which are evaluated against YouTube's privacy policy. The feature was previously tested with content creators and expanded to politicians and journalists in March.
Key quotes
· 4 pulledYouTube is expanding its AI deepfake monitoring feature to Hollywood — meaning some celebrity AI videos could soon disappear.
The platform's likeness detection feature searches YouTube for AI deepfake content and flags it for public figures enrolled in the program.
Public figures can use it to keep track of AI content on YouTube of themselves or request removal (takedowns are evaluated against YouTube's privacy policy, and not every request will be approved).
YouTube began testing the feature with content creators last fall; in March, the company expanded the program to politicians and journalists.
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