Dropout's 'Game Changer' Team Launches Kickstarter for Home Edition Physical Game
By
Sarah Shachat
Hand-rolled, kettle-boiled, baked to perfection. Worth every minute at the bakery.
Summary
Sam Reich and the Dropout team discuss the upcoming "Game Changer: Home Edition" Kickstarter campaign. The article explores how creating a Kickstarter campaign for a creative project is itself a creative endeavor, mirroring the meta-humor of the show. The Home Edition aims to bring the popular game show experience into people's homes with a physical game component, expanding the brand beyond digital content.
Key quotes
· 3 pulledIt feels like something that belongs in a Joseph Heller novel that the work of raising money for a creative project on Kickstarter — the graphics, video, copy, newsletters and updates, marketing plans, stretch goals, and more — is a creative project in its own right.
You must make a cool thing in order to be able to make a different but related cool thing.
It's a conundrum that is also a weirdly perfect fit for 'Game Changer,' Dropout's flagship game series.
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